Creating a LinkedIn Company Page
LinkedIn is one of the world’s most widely used professional networks, with millions of candidates searching for jobs every day. To ensure your job ads are published properly on LinkedIn through JOIN, you’ll need to have a LinkedIn Company Page.
If you don’t already have one, don’t worry — creating a page is quick, free, and highly recommended.
Why a Company Page matters
A LinkedIn Company Page makes your brand visible to candidates and enables job ads posted via JOIN to appear with your company identity. It’s also a requirement to publish jobs on LinkedIn through JOIN, as LinkedIn has tightened its regulations to prevent anonymous or misattributed postings.
Steps to create a LinkedIn Company Page
Creating a LinkedIn Company Page is a straightforward process. Here’s a step-by-step guide:
Log into your personal LinkedIn account
Once you’re on the setup page, you will be guided through the following steps:
Select the type of page that best fits your organisation (Company, Showcase page, or Educational institution).
Enter your company details, such as name, website, industry, and size.
Upload your company logo and a cover image.
Add a brief description about your organisation.
Confirm your authority to create the page and complete the setup.
If you encounter any issues, LinkedIn provides troubleshooting tips directly on the setup page.
🔗 Click here for a guide from LinkedIn on steps to create a company profile.
Benefits of having a LinkedIn Company Page
Stay visible on LinkedIn: LinkedIn now requires all job postings to be linked to a Company Page. Connecting your page keeps your jobs live.
Avoid takedowns: JOIN will automatically republish any jobs that were removed due to a missing Company Page once it’s connected.
Save time: Once linked, JOIN handles the publishing and syncing for you — no need to post jobs manually.
Reach more candidates: Tap into LinkedIn’s wide network of active and passive job seekers through JOIN.
Build trust: A verified Company Page gives your job ads more credibility and signals a reliable employer.
Showcase your brand: Your LinkedIn Page helps candidates learn more about your company’s culture, values, and open roles.